Why are there so many offers paying you to get insurance quotes?

I see these offers all the time, usually paying $5-$10, occasionally more. So, I'm wondering why this is so profitable for the insurance companies? Are they selling the info entered for the quote? Or are they just banking on people buying insurance once they get a quote?

submitted by /u/Katlypto
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source https://www.reddit.com/r/beermoney/comments/puznjn/why_are_there_so_many_offers_paying_you_to_get/