What is the purpose of Codes on Coke Caps if they are never going to add any rewards on My Coke Rewards

I have lots of bags of caps saved hoping they add new rewards like gift cards but it has been donations ever since Covid started. I think they shouldn't print codes on caps anymore there is no purpose saving them.

submitted by /u/Bruinsrock11
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source https://www.reddit.com/r/beermoney/comments/py0evp/what_is_the_purpose_of_codes_on_coke_caps_if_they/