Serpclix: 'Click was rejected, search keywords do not match'

So I just had two rejections even though I copy pasted the exact phrase into google, and clicked on the highlighted link. Does anyone know why/how this happens?

submitted by /u/Birdytrap
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source https://www.reddit.com/r/beermoney/comments/far52t/serpclix_click_was_rejected_search_keywords_do/